Our Story

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Our story starts with our founders Veronica and Michael Liguori.

In Veronica’s words…
“We’ve been astonished in the growth of the CBD world and recognize the mega impact it will begin to have on health and wellness. And as our customers will learn in their journey with us, there are some potentially amazing synergies with CBD paired with Progesterone. “

In Michael’s words…
”I’m blessed with a few women in my family that I love very much and as a family we’ve gone through some emotionally and health challenging times for them and it always gets back to feminine balance. And I’ve always kept abreast of research and ways to help these ladies in my life that I love so much.”

Dr. Deborah (Deb) Moskowitz, ND)
A naturopath doctor that specializes in women’s health and hormones became part of our mission.
In her own words…
”This pairing of CBD and Progesterone made absolute sense to me. It was a eureka moment when we discussed the possibility that this will revolutionize the health and wellness hormone industry. Now, women have a better choice and we are confident we can make a huge difference in balancing and wellness.”

And so Felicity Organics was created.

Created “For every woman who aspires to heal herself.”

It became our tagline. Simultaneously, it became our mission. We would love for you to become part of our story as we disrupt an industry and change lives along the way.


With the Introduction of CBD into the marketplace, we “reimagined” an ENTIRE new way to Rebalance .

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Our Organic Balancing Cream was formulated by a +30 year skincare industry veteran group internationally recognized as an expert in the field of research & development.

We spent literally over eighteen months working with our team of chemists in formulating the cream.  We utilized a vast collection of authoritative and innovative resources to conduct research.

Information sharing on Raw Material Technical Data, Material Safety Data Sheets, and Clinical Data was provided to us by every single ingredient source we have in our product.

It was extremely time intensive, where we gathered detailed scientific knowledge on raw materials and their effectiveness, in order to keep improving on our formulation.

We utilized “client focus panels” and provided samples for assessment.  We are so thoroughly excited with the result and can’t wait to share this with you

Our Team

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Michael Liguori
CEO and Co- Founder
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Dr. Deborah (Deb) Moskowitz
VP Research and Product Development / Clinical
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Veronica Liguori
COO and Co-Founder
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Carly Attia
Marketing Manager and Support


Create a life in balance

Take your health and wellnesss to the next level and get your FEMININE BALANCING CREAM today!